Many websites don't effectively set proper article titles during Google SEO optimization. These titles need to both satisfy readers' needs and meet search engines' keyword layout requirements. Today, the Zhiliao Network editor will share insights on 'How to Set Website Article Titles to Better Improve Google SEO Optimization Results'.
If website articles are merely indexed, their actual impact on Google SEO is limited. For better Google SEO results, article titles should be developed around users' search habits. This way, they can not only be indexed but also achieve rankings for long-tail keywords, especially long-tail question keywords, leading to more precise search traffic.
Article titles primarily serve to implement long-tail keywords, highlight core keyword density, and maintain relevance to the entire site. Therefore, the article title can simply be used as the website's SEO Meta title, and may include brand terms. There's no need to layout core keywords or multiple terms - focus on ranking for search terms related to the article's content.
If an article title contains core keywords, and the website aims to optimize these keywords, place them at the beginning of the title for better weight. For example, when optimizing for Google Optimization: "Google Optimization Process: How to Publish External Links" works better than "How to Publish External Links for Better Google Optimization". This effect is more obvious when using city-specific subdomains - for instance, "Shenzhen Google Optimization Process: How to Publish External Links" subtly incorporates "Shenzhen Google Optimization," making it easier to rank.
Don't randomly change article titles, as this can cause significant changes to snapshots, affecting keyword rankings. Similarly, don't delete current content and re-add it, as this turns ranked links into 404 errors, eventually leading to ranking drops.
Website page titles should avoid terms like "official website" or "official site" unless the site is genuinely official, to prevent copyright infringement complaints that could lead to Google penalizing your SEO results.
Don't include any contact methods (like QQ, WeChat ID, phone numbers, etc.) in SEO titles.
Finally, it's helpful to look at competitors with good Google SEO results and see how they write their articles, or study blog posts that rank well for keywords to learn how they set titles and write content. Overall, article titles need to be attractive, making users want to click and satisfying their curiosity or search needs - this is key to excellent title writing. Additionally, given Google's and various AI models' emphasis on time factors, try to reflect recency in your titles, such as: "July 2025 Latest Google Algorithm Update and Fresh Google SEO Optimization Guidelines."
